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The Mall or Department Store is the popular name of an area in Yume Nikki. It is a black-floored, purple-walled complex. It is full of people, but when interacted with, they deform slightly and make rattling/hissing noises. The enviroments music is dark and industrial. This gives it an eerie, abandoned feel. The music on the upper and lower levels of the mall is the Shield-Folk World BGM at 50% speed.
The Mall's layout is quite strange. It has several pathways, rather like a maze, with walls facing diagonally. There is a second floor, but what is on it changes depending on how you enter it.
|One room, located near the bottom right of the map, is a small room with a chair that can be sat on and a poster on the wall. A large pool of red, bubbly liquid is found on the right side. It is populated only by a small pillar with limbs and eyes, named Tokuto-kun.|
Another room, located in the bottom left of the map, houses a harmless, lunatic Toriningen sitting behind a counter and e-Man chilling on a sofa. Interacting with the Toriningen will cause the color of your menu to change. E-Man frowns whenever the Cat effect is used and even sneezes if you stay long enough inside the room. The BGM in this room is the main menu theme at 50% speed.
The Flute effect is located here. To obtain it, you must enter the room in the bottom left in the map (the room where the harmless lunatic Toriningen and e-Man are found), then go to through the doorway on the left. The flute is found on the ground next to o-Man.
There are some illustrations on the rooms' walls.
The gallery below consists of fanmade enlargements of the art.
The Mall can be accessed from the Graffiti World or by entering the elevator after falling asleep in a dream bed.
Near the elevator there has an escalator that is usually blocked by a traffic cone. There is a 1 in 4 chance there will be no cone here, allowing you to ascend to the Mall Roof, which allows you to trigger the Witch's Flight event given that you have the Witch effect.